Position:     Senior Digital Marketing Specialist
Shift:            1st Shift
Location:    The Specialty Mfg. Co. – White Bear Lake, MN

Position Description:

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.


  • Medical, Dental, Vision, STD, Life Insurance
  • 401K Profit Sharing of up to 25 % of an employees annual salary in the form of a 401K contribution
  • 3 weeks of PTO after 90 days of employment
  • Average of 9 paid holidays
  • Paid day off for your annual physical
  • Company paid Life Insurance, AD&D, LTD , and wage continuation
  • Paid semi monthly

Duties and Responsibilities: (Not limited to the following)

  • Maneuver digital marketing campaigns through all areas of the project life cycle
  • Clearly understand and implement digital marketing campaigns which fit client needs
  • Provide analytical reporting of campaigns to stakeholders
  • Prioritize digital marketing projects and develop an execution plan
  • Collect and analyze data and develop recommendations to improve marketing quality
  • Measure and report performance of all digital marketing campaigns
  • Collaborate with agencies and other vendor partners
  • Identify and recommend opportunities for future growth by deepening understanding of our customers, the market, competition, and business goals

Knowledge / Skills / Abilities:

  • Strong written, verbal and collaboration skills
  • Time management skills
  • Strong analytical skills
  • Ability to work across all functions of manufacturing and office
  • Self starter must be able to work with minimal supervision

Education and Experience:

  • Experience with SEO and SEM
  • Solid knowledge of Google analytics
  • Working experience with Salesforce Pardot
  • Minimum of 5 years of digital marketing experience
  • Minimum of a Bachelors degree in related field

Apply Now!

Print a copy of our application by clicking here. You may email the completed application as an attachment to [email protected] or fax to 651-846-5254.

Interested candidates may also email their resume to [email protected] (only .doc, .pdf or .txt formats will be accepted). Your information will be submitted to The Specialty Mfg. Co. Human Resources Department for review. Applications and resumes will be retained for one year. The Specialty Mfg. Co. is fully committed to the concept and equal practice of Equal Opportunity and Affirmative Action in all aspects of employment. The Specialty Mfg. Co. considers all applicants regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other legally protected status.