Careers

Position:     Digital Marketing Specialist
Shift:            1st Shift
Location:    The Specialty Mfg. Co. – White Bear Lake, MN

Position Description:

• Position develops, implements, tracks, and optimizes our digital marketing campaigns across all digital channels.
• This position reports directly to the Director of Sales and Marketing and an exempt position.

Essential Job Responsibilities:

• Prioritize digital marketing projects and develop an execution plan with input from Marketing Manager for all channels including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Create and manage a content calendar that includes a variety of content types.
• Develop content that can be leveraged on variety of channels for consumption by target audience.
• Support internal communications in partnership with Human Resources.
• Collaborate with internal stakeholders, such as account management, create and sales , to ensure content is aligned with overall marketing and sales strategies.
• Stay up to date on industry trends and evolving customer needs to inform future content marketing strategies.
• Create and execute on Social Media Strategy.
• Develop marketing automation campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Other duties as assigned.

Knowledge / Skills / Abilities:

• Strong interpersonal skills and problem-solving skills.
• Strong written and oral communication skills.
• Ability to efficiently prioritize tasks given little direction.
• Ability to work independently as well as with a team.
• Work in office environment.
• Work must be performed on site during normal SMC business hours.
• Must be able to lift at least 10 lbs and be able to sit for extended periods of time.

Education and Experience:

• Bachelor’s degree in marketing or equivalent of 5+ years proven experience in content and social media marketing, preferably in a B2B environment.
• Working experience with CRM’s and marketing automation
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
• Comfortable writing technical content to be consumed by engineering audiences.
• WordPress and HTML experience a plus.